The Journal

The Art of Naming

Stories, meaning, and craft behind the names we choose — from the makers of Namaya.

By Origin

Japanese Baby Names & the Anime Naming Wave of 2026

I’ve been writing about names long enough to watch a microtrend become a movement, and in 2026 that movement is unmistakable: Japanese names, carried by a global wave of anime and pop…

July 25, 2026 · 4 min read
By Origin

Nordic Baby Names That Feel Fresh in 2026

Every so often a whole region’s naming style catches the world’s attention, and right now that region is Scandinavia. Nordic names have a quality that’s hard to fake: they feel calm, clean,…

July 24, 2026 · 4 min read
Trends

UK Baby Name Trends 2026: Vintage, Flowers & Fresh Surnames

There is something wonderfully particular about British baby names. They manage to be both deeply traditional and quietly fashionable — a Florence here, an Oakley there, a flower name that somehow never…

July 23, 2026 · 4 min read
Trends

The US Baby Names Rising Fastest in 2026

There’s a particular kind of magic in the names that are climbing — not the ones already sitting comfortably at the top, but the ones surging up the charts with momentum behind…

July 22, 2026 · 4 min read
Trends

Top Baby Names of 2026: A Global Trend Report

Every January I brace myself for the same beautiful chaos: a new year of baby names, and a fresh wave of parents trying to make sense of it all. 2026 has not…

July 21, 2026 · 5 min read
The Art of Naming

The Art of Naming: Why the Right Name Shapes a Life

A name is the first gift we give, and the one a person carries longest. Before a child speaks, before they take a step, they already answer to a handful of sounds…

July 18, 2026 · 3 min read